After branding, a website is usually the most important page of any business. This is where you’ll have the majority of your content and information available to the public. It’s also where you’ll funnel visitors in and out to your other online pages. If you’re an e-commerce based business your website is even more important. Although websites can be costly they are vital to any online presence.
Social Media….this is where you ENGAGE! Figure out where your target demographic tends to reside and focus on creating content and engagement filled pages first. Once you’re in a good spot with your most important pages is when you want to expand to network even further to draw in outside demographics and improve your market space. Having a marketing agency optimize and run your social media pages will allow you to let the professionals increase your online space.
Digital advertisements tend to be relatively cheap when you see how many targets they can reach. Although they aren’t always the most seen advertisment, its eyes to dollars ratio is hard to beat. One of the hardest parts of digital ads, and why you want an experienced agency to handle them, is because of how dificult it is to stand out on a web page, be it on social media or banner ads. You’ll want designers and strategists who truly understand how to draw eyes to a single ad on a content filled page.
SEO or Search Engine Optimization is one of the key pillars to having a successful web presence. SEO is about optimizing your web pages and keywords so you show up more often on search engines. When done correctly you’ll beat out your competition online.
When utilizing a digital presence, strategy is imperative. Understanding how to read and utilize tools such as google analytics is very important. Understanding who your target demographic is and where they tend to engage on the web is a difference maker.
Digital engagement has two aspects that are both equally important. Your targets engaging with your pages and you engaging with those on your pages. To improve your flow of visitors it’s very important to post content that encourages comments and shares.