Direct mail is a great way to inexpensively get your information into the hands of your exact demo group. With direct mail you’re able to obtain a mailing list specified to the types of people or businesses that you want to attract. One of the best aspects of a direct mail campaign is that it is proven to be one of the most viewed campaign styles.
Ever wonder why fast food chains typically use similar color palettes? Color theory is the study of how the human mind reacts to certain color combinations. The right set of colors together can evoke certain responses and feelings. Fast food chains utilize mostly reds and yellows, this color combination has been found to evoke thoughts of hunger. Some chains however will utilize more earthy colors like green and brown to evoke feelings of freshness to associate their food with. The right color is vital to a thriving brand.
If you’re looking to up your mailers or handouts to the next level, you’ll want to consider doing them in multipage form. Adding these extra pages to be able to include more information and media can increase your ability to communicate with your target. Though it adds to the cost of direct marketing, it will also increase your ability to create engagements.
Email blasts and surveys are an increasingly popular way to market directly to current customers/clients as well as other industry professionals. Email marketing allows you to send specified messages directly to your demographic with attractive interactions.
With direct marketing you are ensuring that you’re getting the exact demographic you want engaging with your message. Direct is the way to go when needing to target a niche or specific demographic.
Since the majority of direct marketing is email or print based, the costs are relatively low compared to your other options. Direct marketing is the ideal way to save money while keeping a specific target.