Fidelux Lighting is a Connecticut based LED lighting provider. The logomark is used to represent what they do, LED lighting, while the logotype gives off a modern and sleek feel without becoming too big and distracting. Fidelux creates the best, most technologically-advanced lighting solutions in the world, while connecting light with technology and businesses in new and innovative ways. They also conserve energy with products that provide reliable, radiant light, which all together creates their tagline “Creating. Connecting. Conserving.” to represent their company. The orange and grey colors represent trustworthiness and innovation.