Product packaging plays a more important role in consumer decisions than you might think. A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Start thinking about your brand packaging and consider these four factors.
It Sets Your Brand Apart From Others
There are thousands of products on the market fighting for your customers’ attention. According to dozens of research, one-third of a consumer’s decision making is based solely on product packaging. To succeed, your brand packaging has to stand out and look different from your competitors. It should be eye-catching and highly different from what many of its competitors offer.
Packaging Color Influences Consumer Purchase Habits
The colors used in your product packaging play a key role in consumer buying decisions. Your brain reacts to colors in different ways, so choose your packaging colors accordingly. For example, products with white packaging convey simplicity. Other colors, like blue, convey many different meanings. A light sky blue color is considered more playful, while a dark navy is considered much more professional. Worldwide, blue is the most liked color, but that doesn’t mean you should automatically choose the likable color. It’s important to study your target demographic before deciding on a color scheme for your product packaging. Color experts point out that the more color added to a product’s package, the less sophisticated the product is.
Product Packaging Is a Great Marketing Tool
Your product’s packaging can be a helpful marketing tool through in-store advertising. Branded products are easily recognized, so designing packaging with your logo front and center helps consumers remember your product next time they are shopping.
Creates Brand Recognition
Take a moment to think about some of the larger brands. They all have one thing in common: they are memorable. Over the decades, some of the major brands like Coke, Pepsi, Microsoft have only made minor changes to their packaging and stayed true to their original look.